Businesses used to spend years perfecting a product, locking themselves into a costly, rigid process. AI makes continuous prototyping cheap enough to try ideas before committing to one. What gets released is a current iteration, phased out the moment it doesn't hold up. Even the business itself is another experiment in adapting.

→ AI-driven overhead reduction makes it viable to launch, test, and close ideas at a speed and cost that were previously impossible.

→ By embedding AI across functional units, companies gain the ability to become operational shapeshifters as rigid structures dissolve and give way to agility. 

→ "Brand sunset" strategies are on the rise, with companies deliberately killing products rather than defending them.

→ Startups are shifting to multi-launch models, deploying several small experiments rather than one all-in product.