DIRT CHURCH
The hunger for deeper meaning and ritual is outgrowing the institutions created to satisfy it. What's replacing them runs without preachers or pulpits – meeting outdoors or anywhere that fits, drawing on older wisdom and earthly rhythms, and using whatever's found in the backyard. DIY spirituality is ancient and improvised at once.
→ Earth-centered spirituality and animist cosmology are taking root well outside traditional contexts, in urban apartments, suburban gardens, and community allotments.
→ Interest is growing in Indigenous and ancestral traditions that tie the sacred to a particular place and its cycles.
→ Ayahuasca retreats and forest bathing have serious practitioners beyond the wellness industry, and are being treated as legitimate tools for meaning-making and psychological reset.
→ Moon cycles, homemade altars, and Etsy witchcraft signal a generation assembling its own rituals from any materials and traditions available.
Pockets of the Future
Explore where this signal is already showing up
Medicine of the forest: the largest-ever ayahuasca study linked its use to better mental health, while a 2025 review found forest bathing lowers stress and eases anxiety.
Reading the stars: 3 in 10 Americans consult astrology, tarot, or fortune tellers at least yearly, and about 4 in 10 women aged 18–49 believe in astrology.
Source: Pew Research: ‘30% of Americans Consult Astrology, Tarot Cards or Fortune Tellers,’ May 2025
The pagan census: in England and Wales, people identifying with Shamanism rose more than tenfold in a decade, from 650 to 8,000, alongside 74,000 Pagans and 13,000 Wiccans.
Image: Metro
Spirits in the landscape: 48% of US adults say mountains, rivers or trees can have spirits or spiritual energy, a belief even more common among the religiously unaffiliated.
Source: Pew Research: ‘Spirituality Among Americans,’ Dec 2023