THE WAR ON OLD
Lifespans are stretching, and people are taking aging into their own hands as a matter to manage – permanently. Every generation is engineering its vitality to stay young by any means possible, even those with nothing yet to fight. At this rate, whole lives will be consumed by the work of never getting old.
→ A growing body of clinical research treats aging as a preventable condition.
→ Longevity clinics and biological age testing aim to extend healthspan.
→ Chasing immortality, billionaires use their wealth to fund radical biotech and hack their own biology.
→ The young are waging a premature war on aging: from children obsessing over anti-aging skincare to young adults splurging on longevity treatments long before they are old.
Pockets of the Future
Explore where this signal is already showing up
Bryan Johnson, tech entrepreneur, who turned his body into a data-driven experiment to reverse his biological age and defy death.
Source: Netflix: ‘Meet Bryan Johnson, The Man Who Wants to Live Forever,’ Jan 2025
Cosmeticorexia, an obsession with high-end anti-aging skincare and complex beauty routines among pre-teens.
Source: BBC: ‘Cosmeticorexia: How girls are falling down a skincare rabbit hole,’ Jun 2026
Northwestern Medicine Human Longevity Clinic focuses on evidence-based approaches to slowing down the aging process, measuring epigenetic clocks and biomarkers, among other indicators.
Source: Northwestern Medicine Human Longevity Clinic
Image: Northwestern Medicine Human Longevity Clinic YouTube Channel